Read The Transcript (12-minute read)

In this series we’re exploring several templates from my LinkedIn Conversation Ad Template Pack. If you work in an industry not generally considered ‘marketing savvy’, then the Confession Template may be a good starting point.

The confession is a specific structural template designed to evoke curiosity and encourage ideal clients to subscribe to your list. On this episode I discuss:

  • Why relevance matters, both in terms of your targeting and the confession you are making
  • Why your confession must be based on little-known insider knowledge
  • How to boost your results by including social proof in your ad

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About the author 

Rob Drummond

Rob is the founder of

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