Read The Transcript (9-minute read)

In this series we’re exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several ‘signature success stories’, then the results-led template may be an effective way to capture the attention of your ideal client.

The results-led approach is perhaps the most direct ‘hook’ you can use in your conversation ad. In effect you are saying, “for a client just like you, facing the same problem you face, we delivered X result. Here’s how we did it…”

There is some nuance to adopting a results-led approach. On this episode I discuss:

  • Why specificity (and believability) matters
  • Why you MUST have a mechanism in the middle paragraph of your ad
  • How to evoke and maintain curiosity with your message

Please note the MP3 download link is in the top right corner of the player. Also on Spotify / Apple Podcasts all the usual podcast places.

Never miss an episode and subscribe to the email list. You can also follow us in all the main podcast apps.

<< Back to all episodes

Share on social:

About the author 

Rob Drummond

Rob is the founder of

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get Our Lead Incubator Blueprint

Discover 12 writing prompts for crafting the ideal new prospect welcome sequence. Convert new prospects into hot leads within 12 days.