Read The Transcript (7-minute read)

Part 2 of this mini-series on bidding and budgets examines how much to spend in the ‘testing phase’ of a new account, and key things to measure after you have generated a lead.

Listen now as I discuss:

  • Guidance in initial testing budgets
  • How quickly to scale
  • Why ‘Time to Money’ is one of your key campaign metrics – and one you won’t find in your ad account

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About the author 

Rob Drummond

Rob is the founder of

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