Read The Transcript (8-minute read)

Running ads to promote your own business can feel like a scary and exciting emotional rollercoaster. It’s easy to get down when results don’t go your way, when in fact you may be one variable away from success. (Most advertisers go big too fast, and then give up too soon).

On this episode, I explore how to nurture a detached ‘Stoic’ outlook to managing your ads in a persistent way. Listen now as I discuss:

  • The Stoic mindset
  • Persistence
  • Risk (correct budget management)

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About the author 

Rob Drummond

Rob is the founder of

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