Read The Transcript (9-minute read)

Every business needs at least one source of consistent good quality leads. That source could be online or off, digital or analogue (i.e. in-person).

I’ve come to believe that every business should at least experiment with paid ads. Even if ads aren’t your primary source of clients, running ads provides market insight and incentivises you to develop robust marketing follow-up systems.

The “Big 3” players in the paid advertising space are Google, Meta and LinkedIn. On this episode, I explore how to identify the right platform for your business.

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About the author 

Rob Drummond

Rob is the founder of

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