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Podcasting is perhaps the easiest way to communicate your knowledge to the world. Most business owners find it easier to talk than to write – at least on a consistent basis!

In this conversation, Rob Drummond and podcasting expert James Marriott explore the concept of ‘purposeful podcasting’. If your work makes a real difference to the people you serve, then you’ll want to listen to this episode!

Please note the MP3 download link is in the top right corner of the player above. Also on Apple Podcasts / Spotify all the usual podcast places.



  • Having a platform, such as a podcast, is essential for communicating expertise and building trust.
  • Purposeful podcasting involves creating podcasts with a clear goal and target audience in mind.
  • Strategy and planning are crucial in podcasting to ensure effective communication and engagement.
  • Audio quality plays a significant role in capturing and maintaining listeners’ attention.
  • Video podcasting requires additional considerations and resources, and may not be suitable for all podcasters.
  • Voice and audio communication have a unique power to resonate with and engage listeners.
  • Capturing and maintaining attention in a crowded media landscape is a challenge that requires compelling content and effective promotion. Creating concise content can help win in a marketplace by delivering the same message in a shorter time.
  • Applying the RFM principle (Recency, Frequency, Money) to podcasting can help provide value to specific listeners and increase engagement.
  • Releasing multiple episodes at the beginning of a podcast launch can help engage listeners and build trust.
  • Measuring podcast success should focus on the right audience and specific goals, rather than just the number of listeners.
  • Building a unique equation for success involves identifying the right audience, setting meaningful KPIs, and working towards specific outcomes.
  • Inviting guests on a podcast can deepen relationships and provide networking opportunities.


00:00The Importance of Having a Platform

07:15Defining Purposeful Podcasting

11:01The Importance of Strategy in Podcasting

14:05The Role of Audio Quality in Podcasting

21:10Considerations for Video Podcasting

25:33When to Consider Hiring a Podcast Studio

29:23The Distinction Between Audio and Video Podcasting

37:11The Power of Voice and Audio Communication

40:56The Challenge of Capturing and Maintaining Attention

44:20The Power of Concise Content

45:00Applying RFM Principle to Podcasting

45:41Engaging Listeners with Multiple Episodes

46:50The Benefits of Binge Culture

49:19Measuring Podcast Success Beyond Numbers

52:45Building a Unique Equation for Success

56:07Using Guests to Deepen Relationships

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About the author 

Rob Drummond

Rob is the founder of

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