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‘Editing’ is everything you do between the finished draft and a published piece of copy. Editing will expand to fill all available space, if you let it. (If you’re editing an AI-generated draft, your editing problems become MUCH worse!) The longer the piece, the more editing is required.

Last time I updated my Simple Story Selling book, I employed the services of Patty French to help me. Over a book you become (very) blind to your own mistakes. And while I’m a good editor, I’m not a professional. Patty is.

So in this conversation we have an in-depth discussion about the editing process, including the application and limitations of AI tools. If you have a lead magnet or book in the works, you’ll want to listen to this one! We discuss:

  • 00:00: The Issue of Proximity and Editing
  • 02:01: The Importance of Professional Editing
  • 08:39: Different Types of Editing
  • 14:06: The Challenges of Converting Audio and Video into Written Content
  • 17:58: The Role of Grammarly in Editing
  • 21:28: Line Editing and Proofreading
  • 24:08: The Importance of Coherence and Flow
  • 28:35: The Impact of Rhythm and Accent on Writing
  • 31:00: Top Editing Tips: Reduction, Clarity, and Flow
  • 36:03: The Emergence of Prompt Editing in AI
  • 38:08: Using ChatGPT as a Prompt Coach
  • 38:47: Understanding the Limitations of AI
  • 40:06: The Potential Impact of AI on the Writing World
  • 41:18: Using AI to Generate Content
  • 45:12: Adapting to the Changing Role of Humans in Writing
  • 46:31: The Need for Judgment and Human Input
  • 47:53: Separating Writing and Editing Processes
  • 51:40: Using AI for Transcription and Editing

Links mentioned:

My previous Editing Episode
Orson Lord’s Prompt Editing episode

Please use the contact form for an introduction to Patty.

Please note the MP3 download link is in the top right corner of the player above. Also on Apple Podcasts / Spotify all the usual podcast places.

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About the author 

Rob Drummond

Rob is the founder of

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