Marketing as a discipline straddles both the artistic and scientific paradigms. On the one hand you’re crafting your message into various media, which is art. On the other you’re measuring, tracking and optimising.
The Lead Incubator sequence – the ‘welcome’ sequence you send to onboard new subscribers – is no different. In fact, there’s no reason why you shouldn’t split test your onboarding sequence. Besides your time there’s no additional media cost!
Listen now to learn:
Never miss an episode and subscribe to the email list below. You can also follow us in all the main podcast apps.