Marketing as a discipline straddles both the artistic and scientific paradigms. On the one hand you’re crafting your message into various media, which is art. On the other you’re measuring, tracking and optimising.

The Lead Incubator sequence – the ‘welcome’ sequence you send to onboard new subscribers – is no different. In fact, there’s no reason why you shouldn’t split test your onboarding sequence. Besides your time there’s no additional media cost!

Listen now to learn:

  • What metrics to optimise for
  • Which variables to test, and in what order
  • How many emails to include in your sequence
  • The difference between micro and macro testing
  • How to track your test results

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places.

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

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About the author 

Rob Drummond

Rob is the founder of

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