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If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That ‘education’ could take various forms: social posts, webinar, book, email sequence, video.

Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.

In this episode I explain the latest iteration of my ‘welcome email sequence’ blueprint: The Lead Incubator. Read or listen now to learn:

  • The business case for a great welcome sequence
  • How many emails to include (initially) in your sequence
  • How often to email
  • Where to place your calls to action
  • How many calls to action to include
  • How to drip your story efficiently and effectively across the sequence
  • How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!)
  • How to share your own story, while also making each email pertinent to your reader

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / YouTube all the usual podcast places.

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

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About the author 

Rob Drummond

Rob is the founder of

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Discover 12 writing prompts for crafting the ideal new prospect welcome sequence. Convert new prospects into hot leads within 12 days.