There is more scope for corporate expression than most people think; and this is especially true for brands! Your brand has a voice. It can tell a story. That story can be used to engage your ideal customer.

On this episode I interview brand storytelling expert Felice Ayling. Listen in as we discuss:

  • Why the old style of marketing repetition isn’t working anymore
  • Why your brand’s story should be oriented around your customers
  • Why you’re the guide, mentor or catalyst
  • Why story is essential if you don’t want to be perceived as a commodity
  • Why it’s a brave step to tell your story (and why telling your story seems to run ‘against the grain’)
  • How to test the impact of your story using A/B testing
  • How storytelling can maximise marketing ROI (by eliminating waste)
  • Why you should lean on your personality traits in your storytelling
  • Why it’s essential to consider how your message will be perceived in the marketplace

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places.

Links mentioned:

Felice’s LinkedIn | website

Episode trailer:

Full Episode:

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About the author 

Rob Drummond

Rob is the founder of

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