“Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to select and configure any email marketing tool, so you need to be sure you are making the right choice.

On this episode I interview systems expert Gareth Everson. Listen in now as we discuss:

  • The difference between ‘software’ and ‘systems’ – and why it matters!
  • Gareth’s 8 core eight core customer processes, and why lead generation is rarely the real issue
  • The correct thinking behind selecting the right software
  • Why using an entry level solution (such as Mailchimp) isn’t necessarily a problem
  • Why it is beneficial to have a single view of the contact
  • Integrations you might want to consider
  • How to document your systems outside of your email marketing software

Please note the MP3 download link is in the top right corner of the player. Also on Apple Podcasts / Spotify / all the usual podcast places. The video-enabled YouTube version is below.

Episode trailer:


Links mentioned in the conversation:

Gareth’s Lemonade Plan website / book

Gareth’s CRM Growth Systems (for agencies)

Gareth’s LinkedIn

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About the author 

Rob Drummond

Rob is the founder of StorySelling.biz.

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