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Video can be a fast, effective way to build trust with new potential customers. The trouble is, most business video misses the mark. We worry about the technicalities of lighting, equipment and presentation, when what matters most is the script.

On this episode, I interview copywriter James Daniel. James runs a video production service called Scripteroo. As the name implies, he’s all about the script! Listen now to learn about the different types of structure you can use for your video. 

James has also offered a free set of video script templates, which you can find at (I strongly recommend downloading these!)

Find James on: LinkedIn | Website

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About the author 

Rob Drummond

Rob is the founder of

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