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Humans are rationalising creatures, not rational creatures. We tell stories to ourselves and each other all day long. At the highest level, these stories perpetuate or challenge the ‘status quo’, or the way things are.

I’ve recently helped a friend and client, Derek Dearden, to publish a book about this called The Letter from 2100: A Possible World for your Grandchildren. On this episode I interview Derek about the book and explore Derek’s experience with Amazon’s self publishing platform.

Derek’s website is You can subscribe to his email list there to continue the conversation.

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About the author 

Rob Drummond

Rob is the founder of

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