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Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?

To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:

  • Why to get ‘beta readers’ for any substantial piece of writing
  • How stories can help you ‘sell without selling’
  • How stories can be used to illustrate the need for a product
  • How to place stories in customer testimonials
  • How to tell customer stories that sound authentic (because they are!)
  • Why your stories don’t need to be perfect
  • How long your articles should be
  • How often to publish
  • How to organise your content to boost rankings
  • How to write compelling case studies
  • How long an SEO content project should take to deliver results
  • How to research content ideas

Sam can be found at

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About the author 

Rob Drummond

Rob is the founder of

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