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I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video.

This wide-ranging conversation covers:

  • Can you use ‘cliff-hangers’ in video to keep people watching?
  • The ‘bouncy start’ vs the ‘chronological start’
  • Different use cases for short and long form video
  • The role of white space in story planning
  • The role of background music
  • Why sound effects matter more than music
  • The different roles of sympathy and empathy in good storytelling
  • How to use pacing to keep people watching
  • How to specialise and collaborate as a Story Copywriter

Find out more about Orson’s work at

Listen to Part 1 of my conversation with Orson here.

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About the author 

Rob Drummond

Rob is the founder of

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