Please note the MP3 download link is in the top right corner of the player.

Prefer to read rather than listen? Download the PDF Version

The comedy plot archetype first emerged in Ancient Greece, and has played an important role in literature over the last 2000 years.

Can you use the comedy plot in business? Yes! Do you need to be funny to use it? NO! (Which for me at least, is just as well).

Listen now to learn:

  • The key element at the heart of every successful comedy plot
  • Where to use the comedy plot in your marketing (hint: probably NOT up front)
  • How the comedy plot can help build trust with potential customers
  • Why the comedy plot is a versatile hammer to have in your storytelling toolkit

Never miss an episode and subscribe to the podcast email list below. You can also follow us in all the main podcast apps.

Share on social:

About the author 

Rob Drummond

Rob is the founder of StorySelling.biz.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get Our Lead Incubator Blueprint

Discover 12 writing prompts for crafting the ideal new prospect welcome sequence. Convert new prospects into hot leads within 12 days.