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The ‘Rags to Riches’ plot is perhaps the easiest plot to use in business. Unfortunately, it’s also easy to get wrong, because most marketers only write about their riches!

The secret to Rags to Riches is that neither the rags nor the riches actually matter much (and are subjective). What matters is the part in the middle.

What is that part? Find out in this episode, and learn:

  • Why ‘Rags to Riches’ is potentially a good place to start using the plot archetype
  • The key elements of a good Rags to Riches story
  • How the plot can go wrong

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About the author 

Rob Drummond

Rob is the founder of

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