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Many email marketers are trying to automate every email a potential customer is sent across the entire customer journey. But is this ‘hands free’ approach really attainable… or desirable?

I believe you need a balance in your marketing between automated emails, and live ‘out of the pan’ broadcasts. Listen now to learn:

  • Why automated emails suffer from entropy
  • Where to place automated email sequences
  • How long your automated email sequences should be
  • How to repurpose your best emails into other formats

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About the author 

Rob Drummond

Rob is the founder of

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