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Which stories should you tell in your marketing? Should you tell key events from your past? Or should you relate more everyday goings on?

This episode looks at the foundation of story selection. Discover the difference between a ‘core story’ and a ‘current story’, and the use case for each.

Listen now to learn:

  • How to identify your most emotionally compelling stories
  • Where to place each type of story in your follow-up sequences
  • Why a ‘current story’ can sometimes transition into a ‘core story’
  • How to come up with new ideas

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About the author 

Rob Drummond

Rob is the founder of

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