Please note the MP3 download link is in the top right corner of the player.

Most marketers think they have a writing problem. “If only I could craft more compelling stories!” people will say.

Yes, the writing matters. But there’s good news: research matters more.

Once you master the art of ongoing research you’ll never suffer from writer’s block ever again. Listen now to learn:

  • Why ‘winging it’ is a recipe for disaster
  • Where to research ideas
  • How to capture them
  • How to organise them for fast retrieval

Never miss an episode and subscribe to the Story Copywriter email list below. You can also follow us in all the main podcast apps.

Share on social:

About the author 

Rob Drummond

Rob is the founder of

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get Our Lead Incubator Blueprint

Discover 12 writing prompts for crafting the ideal new prospect welcome sequence. Convert new prospects into hot leads within 12 days.