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Personal stories are highly effective at building trust with new potential customers. In this episode we place personal stories under the spotlight.

Listen now to learn:

  • Why personal stories are effective
  • Where to place them
  • How long your personal stories should be
  • How many stories you should place in an email sequence
  • How to bridge from personal story to sales message

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About the author 

Rob Drummond

Rob is the founder of

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