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There are four types of story you can tell in your marketing: product stories, customer stories, personal stories and ‘other’ stories. They all can be used at different stages throughout the customer journey.

In this episode we examine the first two types: product stories and customer stories. 

Listen now to learn:

  • How to map stories to the customer journey using the ‘awareness ladder’
  • Where to place product stories for maximum impact
  • How to create interesting customer stories that build trust with potential customers

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About the author 

Rob Drummond

Rob is the founder of

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