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Before you start telling stories in your marketing you first need a clear grasp of the customer journey.

What does the ideal customer journey look like? Listen now to learn:

  • Why the customer journey is spherical rather than linear
  • How to structure your marketing follow-up systems for maximum sales!
  • How to identify missing ‘nurture’ and ‘training’ assets to shorten the sales cycle

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About the author 

Rob Drummond

Rob is the founder of StorySelling.biz.

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