I’m sorry for the silence in the last few weeks. I’ve been busy rebranding my website, moving email marketing system and publishing a new book called 'The Lead Incubator'.
When you try to update one part of your marketing you realise that part is connected to everything else. You can’t update your email sequences without also updating your opt-in forms, your call to action forms, your order forms, your upsell products; even your entire membership community!
As a client recently remarked, “anyone who thinks moving house is the worst thing in the world should try moving email system!”
So a bit of an update. Long term readers will probably roll their eyes, but ‘Story Copywriters’ is now no more; replaced by StorySelling.biz.
In all transparency, ‘Story Copywriters’ was actually a sub-brand I created a few years ago to specifically attract copywriters. I’ve since learned that most of my clients don’t identify as ‘copywriters’, at least not on a full time basis.
My audience is more pioneering service providers: purpose-led people who are doing things differently. You're in the right place if you provide a unique transformation, outcome, or experience to your clients.
Looking forwards, the Story Selling Podcast will be restarting later this month. I’ve a few guests lined up, along with a number of monologue episodes.
I’ve also completely reworked my ‘core story’ email sequence that goes to new subscribers. The output of this is the ‘Lead Incubator’ book. The Lead Incubator is a series of 12 story-led writing prompts for building trust authentically with new subscribers.
You can opt-in for this sequence by clicking here. That link will deliver an email a day for 12 days. You can also grab the full sequence here as a PDF, or as a low cost paperback here. The paperback is currently as low as I can price it on Amazon (£3.22).
I’m also holding a free webinar at 1PM UK time on Thursday 26th October to explore the full Lead Incubator process.
So there’s been a lot going on, and there’s a lot coming up!
Thanks for bearing with me. If nurturing new contacts is a hole in your marketing then do opt in for the Lead Incubator sequence above.