Convert New Contacts into Qualified Leads - Without Slaving Away at the Keyboard

Conversation-driven email copywriting. If you can talk a good game, I'll convert your words into great emails

From: Rob Drummond

If you've got a home-grown email list. You spend time and money to generate new opt-ins. But despite good intentions, you lack the time, skills or inclination to email regularly.

If you're the voice of your business, you're on the right page.

Despite what many marketing 'experts' might say, email is not dead, dying or 'going away'. In fact, for high trust B2B sales, email is the most profitable last-touch media. Clients may find you initially on LinkedIn, but it's email that convinces them to buy.

You've never outsourced your copywriting before. If you have, you've been disappointed with the results. You've had a play with ChatGPT, but don't like the output. Frankly, it just doesn't sound like you.

The words you publish matter. You know you should be emailing your list, but entire months can slip by where you don't send anything.

I do three main things with my clients:

  1. Craft a compelling story-led welcome sequence to new subscribers (called the 'Lead Incubator')
  2. Produce weekly to daily ongoing emails, written in your words and your authentic voice
  3. Convert your emails into blog posts, social posts, lead magnets, books

You'll speak to me once or twice a month. I'll then convert your words into compelling emails, repurposed to other media. I'll also develop, test and optimise your welcome sequence to new clients. I do use AI as part of this approach, but the words come from you. I don't use AI in the final draft.

The service is flexible. You can dial the number of emails up and down each month. I can work on a fixed term project, or on retainer. If you later hire an in-house marketing exec, we can switch to a consulting arrangement, where I'll act as a fractional CMO or copy chief.


  1. You need an existing list with at least 500 opted in contacts (this can include past customers or event attendees). I can't work on bought or rented lists.
  2. I only work with a small number of clients at a time, so I need to like what you're doing. You need to be running a purpose-led business that makes a real impact to your clients.
  3. I recommend you have a flick through my book. (If you like the book, then you'll like working with me!)

If that's you, fill in the form below. We'll have a quick initial chat and go from there.

What Clients Have Said

"The output of Rob's process delivers far beyond the end of the process. Therefore it's a true investment because it keeps paying dividends..." - Pieter de Villiers

"Working with Rob was relatively easy. He asked questions, he obviously has an innate sense of emotional understanding, and didn't have to ask for my whole life story to get the most important parts of the story. I was surprised at what he was able to produce from such a short conversation!" - Aveline Clark

"Rob's an expert at storytelling. The difficulty a lot of people have is in seeing their own story and recognising it for what it is. Rob is very good at pulling out the story that's already there and packaging it into something useful." - Luke Szyrmer

"We all know we should be communicating with our prospects and clients, especially with regular emails. We know people have short attention spans. The challenge is to say things that are interesting, relevant and useful to potential customers. Rob's process provides a fount of inspiration, and can be applied to anything." - Derek Dearden

"The output we've had from Rob is timeless. We now don't have to keep repeating ourselves, over and over to other copywriters when we have more marketing to create." - Peter Daly-Dickson

Complete The Form Below To Get Started

Complete the form below to get the ball rolling. 

Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob does it for you.

And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.

Luke Szyrmer

Luke Szyrmer

You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.

What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.. 

John Verbrugge

John Vergrugge

Got questions? Contact us.