Nurture Authentic Connections With People Who Need Your Services

I’m Rob. I’m many things; but amongst others I’m a father of two, barefoot runner, longbow archer, craft beer drinker. I’m a copywriter, ads manager and marketing automation expert.

My first venture into self-employment in 2012 as a Google Ads consultant. To attract clients I offered a short report called ‘How To Waste £1000 on AdWords in No Time Flat’. When people signed up they received a series of 15 automated emails introducing me and my story.

I noticed I was getting two types of sales leads...

The first was people who had just found my website and wanted to know how much I charged. I closed a few of these deals, but often they weren’t the best clients to work with.

The second was people who had downloaded the report, read the emails and decided to contact me. These people were more respectful of my time and less price-sensitive. More than one said they felt they already ‘knew me’ after reading my email series.

Today I help purpose-led business to attract a steady stream of ideal clients by telling their story. My approach begins with LinkedIn ads, then moves into email follow-up and content creation.  You can work with me on a training, consultancy, or done-for-you basis. 

It isn't enough to chuck up some ads and churn out AI-generated content - the internet is already saturated with information. What's missing is you. Your story. Your perspective. Your unique take on things. Above all else, potential buyers need to know they can trust you.

You’re in the right place if you sell based on trust and need to grow your audience.

How We Work

Our projects follow three phases. Read more on our services page to get started.

1. Attract

In the 'attract' part of the process we'll run paid ads (usually on LinkedIn) to build an audience of potential buyers for your services. We'll create and test your initial lead magnet and follow-up sequences.

2. Illuminate

Next, we’ll pinpoint the best parts of your story to illuminate your message. We'll craft compelling content to showcase your genius. Potential clients will quickly learn to know, like and trust you.

3. Optimise

Finally, we'll monitor and track which versions and combinations of your ads and follow-up sequences convert the most leads into paying clients. We'll test and optimise to attract an affordable stream of ideal clients.

To continue reading, enter your details into the form below to receive my Lead Incubator sequence blueprint.