Grow Your Tribe, Scale Your Impact... Change The World

Be seen as the trusted authority in your niche. Market your services authentically and effectively, without 'tricks' or 'hacks'.

Communicate Your Genius to Potential Clients

You're in the right place if you're extremely good at what you do. You're a pioneer in your space. You provide clients with a unique transformation or outcome. BUT - generating a steady stream of qualified leads is... problematic.


There isn't a convenient label for what you do. Your 'elevator pitch' never does you justice. You need more time to show a potential client what you can do for them.

The way to carve that time is by telling your story...


Nobody else has your story. It is a goldmine underneath your feet. Told authentically, your story acts as both a magnet and filtering mechanism at the heart of your marketing.


The Story Selling Lab is the place to infuse your authentic story across your marketing, and optimise your results based on data.

ABout Rob

Your Story is a Goldmine Underneath Your Feet

I'm Rob Drummond. I'm a copywriter, storyteller and barefoot runner, based in Sheffield, England.

I help purpose-led entrepreneurs to be seen as the leading authority in their niche - without spending a fortune on ads.

Nurture Potential Clients on Autopilot

Our projects follow three phases:

1. Uncover

In the first ‘uncover’ part of the process you’ll get the feeling of absolute certainty that your story matters. You’ll expand your range of available stories so you're never stuck for the right words.

2. Illuminate

Next, we’ll pinpoint the best parts of your story to illuminate your message. You’ll be able to use stories to show rather than tell. It will be clear how your story can illuminate the transformation you provide to your clients.

3. Optimize

Finally, we'll monitor and track which versions and combinations of your story convert the most leads into paying clients. We'll test and optimise to find the best version of your story to attract a steady stream of ideal clients.

The Lead Incubator

Download The Ultimate Welcome Sequence Blueprint...

The best place to tell your story is in a 'Lead Incubator' sequence. This sequence sits after people opt-in but before your service offering.

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Check what our clients say about us

Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market.

And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.

Luke Szyrmer

Launch Tomorrow

Rob has a skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.

For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years..

Derek Dearden

One World That Works

You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.

What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.

John Verbrugge

Shared Hands

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Sign Up Free For Our Story Incubator Blueprint

Learn how to convert new subscribers into qualified leads by telling your story. Grab the ultimate welcome email sequence blueprint:

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