Grow Your Tribe, Scale Your Impact... Change The World

Be seen as the trusted authority in your niche. Generate a steady stream of leads using LinkedIn Ads.

Generate a Consistent Flow of Clients By Presenting The Real You

You're in the right place if you're extremely good at what you do. You're a pioneer in your space. You provide clients with a unique transformation or outcome. BUT - generating a steady stream of qualified leads is... problematic.

There isn't a convenient label for what you do. Your 'elevator pitch' never does you justice. You need more time to show a potential client what you can do for them.

The way to carve that time is by telling your story...

Nobody else has your story. It is a goldmine underneath your feet. Told authentically, your story acts as both a magnet and filtering mechanism at the heart of your marketing.

The Story Selling Lab is the place to tell your story attract a steady stream of ideal clients. The first stage begins with LinkedIn Ads...

ABout Rob

Your Story is a Goldmine Underneath Your Feet

I'm Rob Drummond. I'm a copywriter, ads manager, storyteller and barefoot runner, based in Sheffield, England.

I help purpose-led entrepreneurs to be seen as the leading authority in their niche - without wasting money on ineffective advertising.

Attract & Nurture Potential Clients on Autopilot

Our projects follow three phases:

1. Attract

In the 'attract' part of the process we'll run paid ads (usually on LinkedIn) to build an audience of potential buyers for your services. We'll create and test your initial lead magnet and follow-up sequences.

2. Illuminate

Next, we’ll pinpoint the best parts of your story to illuminate your message. We'll craft compelling content to showcase your genius. Potential clients will quickly learn to know, like and trust you.

3. Optimize

Finally, we'll monitor and track which versions and combinations of your ads and follow-up sequences convert the most leads into paying clients. We'll test and optimise to attract an affordable stream of ideal clients.

Free Conversation Ads Templates

Download my LinkedIn Conversation Ads Template Pack

Brand new to LinkedIn Ads? 'Conversation Ads' are my recommended ad format. Beat the blank screen and download my free Conversation Ads template pack:

Order Simple Story Selling

Simple Story Selling explains everything I know about the art and craft of written storytelling, in any media. Learn how to illuminate your message by telling your true, authentic story.


What clients have said...

Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market.

And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.

Luke Szyrmer

Launch Tomorrow

Rob has a skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.

For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years..

Derek Dearden

One World That Works

You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.

What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.

John Verbrugge

Shared Hands

post list

Latest Posts

Download My LinkedIn Conversation Ads Template Pack:

Get started running affordable, effective ads on LinkedIn. Download my free 'Conversation Ads' template pack.