Stories, everybody loves them, and everyone has one. And believe it or not, you do, too. You have a story, a unique gift which is special to only you, that can truly help others. Don’t keep it to yourself.
Know Your Audience and Choose Your Story Type
Storytelling is one of the most effective ways to get your message or idea across to your audience. People love stories and want to hear yours. They want to understand and relate to the real you.
To “reach out and touch someone” who needs your story, tell a story that:
- Shares a current news story
- Tells a story about a prospect or a customer
- Repurposes a classic or well-loved story
- Relates to your audience with your own personal story
You must get to know your audience and discover which type or types of stories they relate to. Then you will be able to determine the best time to promote your story to them.
Start Creating Your Story
Okay, so you know your audience and the type or types of stories they relate to, but you may not know where to begin when creating your story. Here’s some suggestions to help get you started:
- Create a story based on trending news in the world or your local area. This is a great place to start. Look to Twitter, the TV, or news online for an abundance of ideas.
- Tell a story about a customer who uses your product or service and how it solves a problem for them. This is an excellent way to promote your business and a call to action.
- Write a classic story, familiar and well-loved, but replace the hero or heroine with your company. Showing how happy endings are brought about due to the use and benefits of your products or services, will encourage readers to jump in and sign up.
- Share a personal story of growth and development or triumph over adversity. I’m thinking of the song from Chitty Chitty Bang Bang, “From the ashes of disaster, grow the roses of success!” This doesn’t have to be your whole life story. It can be just a moment from your life.
Bringing your story to life and creating interest in the everyday life of your business or yourself may be more challenging to you than it is to others. Don’t be afraid to ask for help or outsource this valuable business marketing tool.
However, you choose to tell your story, it’s worth sharing today. Do everything you can to market and sell your products and services in the most effective way possible – through storytelling! Your audience will grow and so then will your business.
What is your story…or at least a brief synopsis? Tell us below!