“If they like you, they will listen to you. If they trust you, they will do business with you.” – Zig Ziglar
Do you know what the most important asset in your business is? Your most important asset is the relationships you build with others. Good business can’t be good without good relationships. And good relationships can’t be built without taking the right kinds of action. It takes commitment. It takes time. Yes, emails, texts, newsletters, blogs, etc., are important tools in building good relationships, but they have minimized the importance of the actual building. They just can’t take the place of spending quality time with people.
Why Building Good Relationships is Necessary
We are social creatures. Although some of us are more introverted or extroverted than others, we all crave positive relationships and interactions. Without good relationships, we struggle with happiness and productivity in our personal and business lives. Some studies have shown that people who are building good relationships are seven times more likely to be engaged in their work and more likely to be satisfied in what they do.
Benefits of Good Relationships
We all want to work with people we are on good terms with. When good relationships are built with customers and suppliers, they get to know, like, and trust us and reward us with repeat business. Trust is the foundation of every good relationship.
When we have built good relationships with others, we can:
- Communicate more effectively
- Develop solutions
- Enjoy the work we do more
- Be more flexible when changes need to be made
- Focus on opportunities instead of spending time and energy overcoming the problems associated with negative relationships
- Be more innovative and creative
- Develop our careers and our personal lives
- Accept and welcome diverse people and opinions
- Value others’ input
Seven Actions to Take to Build Good Relationships
Good relationships are built over time by spending time together. And good relationships lead to a more rewarding life. Remember, anything worth having is worth working for, so take time to get to know and actually understand people. Don’t depend solely on email or text to communicate with others. Take the actions necessary to discover what people want, need, and fear. Find out what their suspicions, problems, and perspectives are, too.
- Develop Your People Skills – Collaborate, communicate, and deal with conflict well.
- Identify Both Your Own and Others’ Relationship Needs – Do you know what you need from others? Do you know what they need from you?
- Block Your Calendar – Even if it’s for just 25 minutes each day, purposely interact with others on Twitter, LinkedIn, Facebook and/or Instagram and BE social.
- Make an Effort to Be Understanding – Recognize your own emotions try to understand where others are coming from. Focus on others and learning about them. Find ways to help them, and they will find ways to help you.
- Appreciate Others – Show your appreciation of others often. Whenever someone helps you, thank them and be specific as well as genuine. Everyone wants to feel that they are appreciated.
- Be Positive – Negativity is emotionally draining. People are attracted to positivity. No one wants to be around someone who’s negative all the time.
- Practice Active Listening – Whenever you talk with your customers and colleagues, really listen to what they are saying or trying to say. People respond positively to those who listen and make them feel as though they are the only one in the room.
Fact is, not all relationships turn out to be great. But you can at least make sure you are doing your best to take the actions necessary for building good relationships. Besides your product or service, people want a little empathy. Understanding where they are coming from or understanding their pain works wonders for building good relationships. And business relationships can be taken to a level where trust and understanding, and even empathy exist.
The reward for building good relationships is, of course, quality relationships, many opportunities to help and serve others, and loyal, long-term clients. And doesn’t a happy client tell others?
Commit to and invest time in building good relationships. Then watch what happens to your business.
If you have questions about building good relationships, contact me. I can help you learn how to use storytelling to help you build trust for you and your business and develop good relationships.