Building relationships requires the “know, like, trust” factor. I’m sure you’ve heard the term before, but do you know what it means? Our audience must get to know us to like us and then trust us enough to want to do business with us. And there’s no better way to be that authentic with our audience than storytelling. In our series on storytelling using social media, we’ve talked about how to use Facebook and Instagram to creatively tell stories and build relationships. Let’s find out how fast-paced Twitter can be used in the same way. Is it possible to tell stories and build relationships with tweets?
6 Creative Ways to Tell Your Story Using Twitter
1. Tell your story with a Tweetstorm
Quite often the 280 characters allowed per tweet won’t be enough to tell your story. (This is up from the original 140 characters.) Why not try sharing a train of thought through a series of tweets instead? There’s an actual name for this. It’s called a tweetstorm. A tweetstorm is like a mini-essay that starts and ends with a number to indicate the sequence of the tweets.
If you’ve never seen a tweetstorm, here’s an example. Ryan Hoover shared Product Hunt’s acquisition by AngelList using a tweetstorm. Notice how he replied to his previous tweet to string his tweets together? That’s how it’s done!
Try this: Write a list blog post. Then share the key points of your list blog post through a tweetstorm. Don’t forget to start and end with a number in your tweets to string them together.
2. Collect and curate Tweets to tell stories with Twitter Moments
In September 2016, Twitter opened up a new feature called Moments to the public. Moments is a dynamic way for us to tell our stories. Much like a tweetstorm, Moments is more interactive and could drive clicks and engagement.
Try this: Help your followers keep up-to-date with the latest in your business. Create a Twitter Moment with news and timely content that is relevant to your industry. Click here for everything you need to know about creating a Twitter Moment.
3. Use more than one image in a tweet
Multiple sources tell us to use images.
According to a study of Promoted Tweets from small or medium-size business (SMB) advertisers by Twitter, Tweets with images generate 313 percent more engagement than those without. (That’s not a typo—three hundred and thirteen percent!) More engagement leads to more people finding your Tweets, which is a great opportunity for attracting new followers.
Using more than one image to a tweet is a great way to tell stories in more detail. Lots of images also allow you to tell a longer story.
Try this: Share up to four of the best photos from an event you’ve hosted or attended recently in a tweet. Then ask your followers if the photos gave them a better idea of how the event went.
4. Create a GIF to tell your story on Twitter
Tell a story through a GIF. GIFs ar form of content that entertain and perform well on Twitter. They add emotion and fun to tweeting, and they’re quite popular, too. Some companies have found that including a meme or GIF in their tweets grants them more likes and retweets than photos will.
5. Share stories from your community using your own hashtag
When your audience understands the purpose of your branded hashtag, they will use it in their own tweets. When this happens, you will create a collection of stories in reference to your business.
Try this: Create a hashtag for your audience and use it often. I use #storyselling4biz. Encourage your audience to use your hashtag. Please, use #storyselling4biz. One thing – be sure to check to see if and how the hashtag you want to use may be already be used by others.
6. Share your brand story by tapping into a trending hashtag
In addition to sharing stories from your community using your own hashtag, you can curate stories about your business by tapping into a hashtag that is trending. And it doesn’t have to be one that is going viral either. It just needs to be relevant and suitable to your brand.
Try this: Search for a trending hashtag that is relevant to your brand. Join the conversation and interact with the tweeting.
With a little creativity in Twitter, you can build relationships and let your audience get to know, like, and trust you enough to want to do business with you. Creative storytelling and Twitter, a great social media pair!
Share your brand hashtag or a GIF you’ve created in the comments and give one of these six ways to tell your story a try using Twitter.