I spoke with a businessman who had what I call Social Media Overwhelm. He had reached his breaking point with social media and sought me out for advice. Blogging and posting on social media, it was all about to stop. “Why should I pursue social media marketing when I’m not seeing any results?” He was tired of getting more and more stressed about “keeping up” with writing, publishing, and posting on a regular basis.
During our conversation, he explained that he was trying to write a blog post once a week. He was also trying to post numerous times a day on The Big 4: Facebook, Twitter, LinkedIn, Instagram. Poor guy really looked like he was about to tear his hair out!
I asked about his comment regarding results, asked what he was expecting. Was he expecting new followers, new customers, comments, purchases, and so on and so forth? I got a bit of a blank look, and he told me he really didn’t know. Facebook saw the most interaction from his social media efforts, and he felt he was developing a good following there. He used LinkedIn on a regular basis – especially before meeting a new customer or potential customer. Twitter baffled him, as did Instagram. And, he’d spend hours throughout his week writing a blog post never receiving a single comment or someone sharing the content on their social media sites.
He felt he was wasting his time … and I agreed!
My Advice for Overcoming Social Media Overwhelm
There is hope. Here’s my advice to this man to help him reduce his social media overwhelm.
Ever hear the saying, “Too much of a good thing is bad”? Well, if you’re juggling too many social media platforms, focus on using just one social media site for now. Since this businessman thought he was getting good interaction on Facebook, we decided that was the one platform he should use – and just post once a day. He was stunned. All of the “social media gurus” he’d talked to in the past said he had to be “everywhere” and post multiple times a day. I pointed out that when you think posting to social media is a chore, it comes across in your posts – and who wants to read that!
1. Take a break and rethink your social media goals and strategy
Getting clear on your social media goals and strategy can help you effectively overcome social media overwhelm.
Ask yourself the following questions:
- Are your posts in line with your other marketing messages?
- Are you posting something that is relevant, or posting simply to post?
- Are your posts informative or sales-oriented?
- When you get any type of interaction, are you examining what you posted to determine why?
2. Focus on blogging
Blogging is the best way to:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
And it provides a great foundation for using social media because you can use blogging as the basis for several social media posts.
Blogging once a week is best, but if you’re trying to overcome social media overwhelm, once every two weeks is just fine. You can always do more once you get the hang of it. The key to getting the best results with blogging is consistency. Consistency garners the best results.
Set aside time on your weekly calendar to create good, relevant content that engages readers. Shut your door, turn off your phone and email notifications, eliminate all outside interruptions, and focus on writing. At first, you might need an hour or more, but hopefully, after learning how to focus on blogging, you’ll be able to shorten the amount of time needed to create good content.
Get Back on Track and You’ll Overcome Your Case of Social Media Overwhelm
I think my advice talked him off the ledge, and I hope he will still continue to use social media. My primary point was that he needed to focus on what was working – and eliminate (at least temporarily) what wasn’t.
What advice would you have given this poor guy? Post your comments below! But if you’re the one suffering from Social Media Overwhelm and need help gaining clarity and focus, I’d love to chat. Contact me today for advice that will get you back on track with social media productivity.