We’ve shown you how to use Facebook, Instagram, LinkedIn, and Twitter to build relationships and creatively tell your story on social media. It’s also possible and fun to do with Snapchat, YouTube and other social media channels, too.
Creative Ways to Tell Your Story Using Other Social Media Channels
1. Snapchat: Create an On-Demand Geofilter
If your audience is on Snapchat, Snapchat Geofilters could be one of the best ways to reach them. They are perfect for storytelling to promote your business. And you don’t need a Snapchat account to create one. They’re easy to make, you can create one in minutes, and they’re easy to use. Click here to submit an On-Demand Geofilter. You can upload your own design or make one using one of the Snapchat templates.
Try this: If you run a brick and mortar business (hotel, cafe, clothing retail, for example), design a Snapchat Geofilter that will allow your customers to share their experiences at your place of business. Everything you need to know about Snapchat Geofilters and how to build your own can be found here.
Note: Snapchat On-Demand Geofilters are not free. The price of your Geofilter is determined based on how long you want it to run, how big your Geofence is, and where your Geofence is located. You can also create On-Demand Geofilters right in Snapchat. Go here to learn how.
2. YouTube: Create a YouTube Channel or Playlist
One of the best types of content to create for your business are videos. Videos are the one type of content your audience will consume from start to finish. And there is absolutely no better way to tell your story. Video format is best format for storytelling and capturing your audience’s attention.
Try this: Create short one to two-minute video interviews with some of your customers or clients. Share their video testimonials on your website (with their permission, of course).
3. Other Ways to Use Social Media for Storytelling
Infographics are great for visual storytelling. They can turn cold, hard data such as charts, graphs, maps, and other graphic elements into data visualization that is exciting to consume. Here are four types of data visualization to use in an infographic: 4 Cool Types Of Data Visualization (And When To Use Them In An Infographic)
Try this: Turn one of your latest blog posts into an infographic. Create it using one of these free infographic tools.
SlideShare is one of the top 100 most-visited websites in the world. It was founded in 2006 and joined the LinkedIn family in 2012. Share your story through a presentation, infographic, document or videos to reach your audience that’s interested in your story. Slideshare can help you build relationships with the right audience and cultivate business opportunities.
Try this: Convert your most popular blog post into a SlideShare presentation desk. Use less than 30 slides. For upload ideas or tips and best practices, visit the Creator’s Hub.
Take the Reins and Tell Your Story
Creative storytelling on social media, who knew? You do now. I’m sure these ideas have inspired you to experiment with creative ways to tell your story. Please share how you creatively tell your stories using social media. Post the links to your social media posts that share your story in the comments below.