Be honest. Have you ever read someone’s entire LinkedIn Profile? When was the last time you did, if ever? You may have been looking for something specific like employment history or skills, but reading the whole thing? Never, I’m sure. Why would you or anyone, for that matter, take the time to read an entire LinkedIn Profile? Because if you’re really honest, IT’S BORING!!! Many people just cut and paste their resume into various places on their LinkedIn Profile. It’s really nothing more than a regurgitation of where they worked, when they worked there, and what their basic job description was. Bleh.
Is it possible to tell your story creatively using LinkedIn? Yes! It truly is possible!
Creative Ways to Tell Your Story Using LinkedIn
Let me say it again … BORING! Does your LinkedIn Profile fall into this category?
And to make things worse, according to a recent study by Microsoft, we now have the attention span that’s less than that of a GOLDFISH! Something might catch a goldfish’s attention for a whopping nine seconds, but we move on after about eight seconds.
So how do we fix a boring LinkedIn Profile when we have such short attention spans?
It’s easy. Tell the reader a story with your LinkedIn Profile!! Whether it’s your Summary section, your Professional Experience, or even Volunteer Experience, capture the reader’s attention by providing more detail.
Jazz Up Your LinkedIn Profile with Truthful Details
Make it interesting. For example, rather than just saying something like “Responsible for annual budget,” try this: “As manager of the department, I was responsible for an annual budget in excess of $750,000. Initially, the budget was over $1,000,000, but through cost-saving measures, my department was able to reduce the budget by 25 percent.” Then, provide more detail about what those cost-saving measures entailed. If your numbers aren’t large and impressive, use percentages or some other type of criteria.
Just remember that this isn’t a work of fiction! While you can jazz it up, don’t make it up.
If you are the owner of your business, tell stories about how you helped your customers. Include quotes from them as part of the story! Yes, these people could also provide Recommendations, but it would make your story much more interesting. And always remember the KISS principle: don’t make the reader have to look elsewhere for the information. Remember, readers have a short attention span, and if they have to look somewhere else, that somewhere else could really be somewhere else! SQUIRREL!!
Tell Stories with Your LinkedIn Posts
You can also tell stories with your LinkedIn posts. If you’re linking to an interesting article, say WHY you think it’s interesting. And never forget that you want to encourage them to interact with the post. Ask them a question. Ask for their thoughts. Ask what they think!
Maybe you’re linking to a blog post you wrote. Give a little background about the post. What made you decide to write it? Is there a backstory … to your story?
And don’t forget that a picture is worth a thousand words. Is there an image that you can include to capture someone’s attention?
The key is that you have to capture someone’s attention with the first couple of sentences. When you write a post, LinkedIn shortens it, so you want people to be interested enough that they click the “see more” link.
In your Profile, the same thing applies. People won’t keep reading if it’s not interesting.
Here’s your homework.
- Spend 15 minutes scrolling through the Newsfeed on LinkedIn. Which posts catch your attention? Why do they catch your attention? Look at the Profiles of some of your connections. Did you find anything that holds your interest? What makes you think, “Gee. I’d love to take this person out for coffee and find out how we can work together.”
- Read your own Profile. Do YOU find it interesting? Put yourself in the place of someone who has never met you and is reading your LinkedIn Profile. What will they think? Will they want to get to know you better? Or will they find it boring and move on to the next person?
Isn’t it amazing how we can creatively tell stories using social media?
What creative ways do you use to make your LinkedIn Profile more interesting? Share them!