I love building relationships and how storytelling helps us do that. It turns strangers into comrades who relate to and understand each other. But is it possible to tell stories and turn the strangers we meet on social media into comrades using social media? I mean, social media posts and tweets are supposed to be short, sweet, and to the point. How is it possible to tell a story when the ideal length of a Facebook post is only forty characters, for example?
5 Creative Ways to Tell Your Story Using Facebook
1. Tell your whole story in one Facebook post
In a study of over 3,000 posts, National Public Radio (NPR) found that their posts under 120 characters had higher click-through rates than their posts with more than 280 characters did. They also found that there were more clicks on the “See More” link at the end of their longer posts. Readers can get all they want to from the long Facebook post without clicking on the link to lead them back to your site. And if you’re not trying to drive traffic to your site, that’s a good thing. The Humans of New York Facebook Page is a great example of telling your whole story in one Facebook post. They tell captivating stories and enjoy incredible engagement. Take a look!
2. Create a Facebook photo album
The old English idiom says, “A picture is worth a thousand words.” Could many pictures be worth thousands then? Yep!
Create a Facebook photo album with 10 to 30 of your best photos to tell a story on Facebook. Events make the perfect opportunity to tell a story with a photo album because there are usually lots of photos taken. Did your business team get together for a retreat or attend a convention? Gather every photo that was taken (yours, mine, and ours), put them in a Facebook photo album, and share it on Facebook. People who are interested in your company will pour over the photos to experience your get-together and figure out who’s who.
3. Produce a Facebook video
If you have the means and time to produce a video, produce a long one. Facebook videos can be up to 120 minutes long. Sometimes a photo album just won’t let you tell your story like you want to. You either won’t have enough photos to tell it completely or sufficiently. Videos are great for longer stories, and they make telling the story you have in mind a lot easier to tell.
Your video doesn’t have to be a solo effort featuring Y-O-U either. Make a video montage. Collect video testimonies from customers who are your biggest fans and messages from colleagues and compile them into a video montage. Think Thanksgiving, Christmas, or New Years wishes, for example. Perfect, right?!
4. Go live on Facebook
Reporting live on TV is different from watching a reporter tell a story that was taped earlier. Reporting live shows how “real” a reporter is, complete with bloopers and “photo bombs.” Authenticity plays a key role in storytelling. Facebook Live shares your authenticity well and engages with your followers who appreciate the real you. There’s no better way to be more “real” than going live to engage with your audience. Because Facebook ranks live videos higher in the News Feed while they’re live than they do once the live video has ended, your fans are reached more effectively.
Remember Chewbacca Mom in 2016? Her name is Candace Payne, and the Facebook Live video she produced while wearing her Chewbacca mask went viral. It was the most watched Facebook Live in 2016 (maybe ever). Whether she intended to or not, her Chewbacca mask Facebook Live is a great example of a model often used in screenwriting. It’s called a three-act structure:
- Setup – Introduction: She describes her trip to Kohl’s
- Confrontation – Build-up: She unboxes her Chewbacca mask
- Resolution – Climax: She laughs uncontrollably
Being prepared with a storyline using the three-act structure for a Facebook Live is ideal. The better prepared you are, the fewer bloopers you’ll make. If you need some suggestions to do a Facebook Live, try sharing tips, giving a behind-the-scenes video of you and your team at work, or a question-and-answer session. These work well for every business.
5. Tell your story through Facebook ads
This is a clever way to tell a story and get a high rate of conversions! Create three Facebook ads in a narrative sequence: introduce your brand, share something about your brand, and give a call-to-action. Here’s how to sequence your Facebook ads.
And there you have it, five ways to creatively share your story using Facebook. Have you tried all five ways? Please share how you are using Facebook to tell your story.