Why New College Grads MUST Use LinkedIn

Adults—that is, those of us who’ve been around the block a couple of times—know that LinkedIn can be a vital tool in a search for a new job. It’s a great way to connect with influential people and employers and recruiters frequently use LinkedIn when they are filling positions. According to a recent 2016 Jobvite…

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Writing FOR Your Audience

Meet Ken and Marisa, Barbie’s friends. Ken and Marisa represent my target demographic. (OK, I know they’re a little young…use your imagination!) When not posing for photo shoots, they stand next to my computer monitor, so I see them with virtually every word that I type. Sound a bit strange? I got this idea when…

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Missed Opportunities

Last Fall, I was out in the Hotlanta sun, pulling weeds in the garden in my front yard. A lawn care truck pulled up and a guy got out and sprayed the weeds in my neighbors’ yard. He looked at me several times, but he didn’t approach me. I’d been working long enough that had…

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Protecting Your Online Reputation

On my radio program on Mile Hi Radio, I talked with Elizabeth Suárez, about dealing with conflicts on social media. She’s been a guest several times as she’s a great source of information. Elizabeth is a conflict resolution specialist and we had a great discussion about how to “behave” (for lack of a better word!)…

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Your Recipe for Marketing Success

Recently, I was asked to participate in a recipe exchange program. Now, this is a laugh, as I pretty much only cook what comes in a box or bag—but it got me thinking about other types of recipes. Specifically, developing the right “mix” of ingredients to successfully promote your business. Basically, there are three primary…

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