How to Find and Craft Your Story with Authenticity

As a storyteller, it’s your goal to reach your audience and market your business through stories. When we tell our stories well, we reveal our authenticity and build relationships. And it’s authenticity that establishes the coveted know-like-trust factor with our audience. And the know-like-trust factor is what grows our businesses. Insights, expertise, challenges, and triumphs…

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How to be Engaging, Impressive, Personal, and Relatable

Facts are boring. Stories are not. Stories take who you are and what you make happen and make your products or services engaging, impressive, personal, and relatable. Stories make what you offer more attractive to your audience. And today’s marketers accomplish all this effectively with storytelling. It is the key ingredient of their marketing efforts.…

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What is Your Story? Is it Worth Sharing?

Stories, everybody loves them, and everyone has one. And believe it or not, you do, too. You have a story, a unique gift which is special to only you, that can truly help others. Don’t keep it to yourself. Know Your Audience and Choose Your Story Type Storytelling is one of the most effective ways…

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How to Make Your Audience Pay Attention

Getting people to pay attention to what you have to say is challenging. How does one stand out and get noticed when there’s so much noise to compete with? The answer is storytelling. Storytelling? Yes, storytelling. A great story arouses emotion, stimulates learning, calls the reader to action and makes them pay attention. Great Structure…

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Can You Market Your Business with a Good Story?

There’s power in a good story! A good story has the power to transcend differences in race, religion, and region and connects people through shared beliefs and values. People don’t connect with features and functions, and they don’t buy what you make. They connect as human beings through stories they can relate to and buy…

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How to Run the Business of Successful Email Marketing

Wikipedia defines email marketing as “sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build…

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How to Market Your Business Cost-Effectively

Is money tight? This seems to be the case for many small businesses nowadays. And when budgets are tight, we start cutting corners. You may be tempted to cut marketing your business out of your budget, but it’s way too important. Don’t do it! I’m here to tell you how to market your business cost-effectively…

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Marketing Ideas for a New You in the New Year

Happy New Year! Another new year has arrived, and that’s exciting! We get another fresh start, a clean slate, so to speak. Most people make resolutions for the New Year, you know, those promises to better ourselves to become better me’s. January is a good time for taking a fresh look at life and amping…

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Top 5 Things I Learned in 2016

OK, maybe “learned” isn’t the right word because these were things I already knew, but they were reinforced in 2016. This reinforcement came through talking with great guests on my program on Mile Hi Radio (MHR), as well as reading books, articles, and social media posts and actually talking with people. This list isn’t in…

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