How to Avoid Drowning in the Sea of Forgettable Storytelling

People love stories. We’re hardwired for them. Stories create experiences. They provide the thrill of a new adventure without risk or hardship. We consume them eagerly because of the deep-rooted need we have for them. But just because people love them doesn’t mean you should tell them. What?! Yes, you heard me right. Telling no…

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Storytelling: How to Make People Feel Something

The goal of storytelling is not to convince or make people think something. It’s to make them feel something. And there’s not a more powerful tool out there for making people feel something than a great story. So put more emotion into your storytelling! Remember, storytelling triggers memories and ignites emotional responses to create a…

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How to Become a More Effective Storyteller

Storytelling isn’t something new. It’s an art form that goes way back. Throughout history we have shared our stories with others to help us understand and be understood. And stories are engaging and appealing no matter how old we are or where we are in life. Successful entrepreneurs appreciate the effectiveness of storytelling, and they…

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How to Use Empathy in Storytelling for Powerful Results

Would you like to better understand your audience? Storytelling can help you do that when you are empathetic. Empathetic storytelling is powerful enough to get your audience to respond to your message and take action. Empathy makes stories meaningful which stimulate customer experiences and encourages business growth. Storytelling and the Power of Empathy Before you…

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Know What It Takes to Build Strong Relationships?

In business today, the importance of getting to know your audience and keeping them satisfied cannot be ignored. Statistics reveal that nearly 80 percent of people are willing to pay more if they are offered a better experience. Do you know how to build strong relationships that will last over time? Here are a few…

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How Fantastic is Your Content Marketing Strategy?

New or novice, your content marketing strategy needs to be better than ever. It needs to be fantastic! According to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content in 2017 than they did last year. What does that mean for you and your business? It means you’ve got more…

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How to Tell Stories Easily and Do It Well

As business owners and leaders, it is imperative that we connect with our audience. And because people are wired for storytelling, it is the easiest way to connect with them. It’s great that stories are easy to tell; however, it’s possible to tell stories easily and very badly. But with skill and practice, it is…

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How to Find and Craft Your Story with Authenticity

As a storyteller, it’s your goal to reach your audience and market your business through stories. When we tell our stories well, we reveal our authenticity and build relationships. And it’s authenticity that establishes the coveted know-like-trust factor with our audience. And the know-like-trust factor is what grows our businesses. Insights, expertise, challenges, and triumphs…

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