How to Use Empathy in Storytelling for Powerful Results

Would you like to better understand your audience? Storytelling can help you do that when you are empathetic. Empathetic storytelling is powerful enough to get your audience to respond to your message and take action. Empathy makes stories meaningful which stimulate customer experiences and encourages business growth. Storytelling and the Power of Empathy Before you…

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Know What It Takes to Build Strong Relationships?

In business today, the importance of getting to know your audience and keeping them satisfied cannot be ignored. Statistics reveal that nearly 80 percent of people are willing to pay more if they are offered a better experience. Do you know how to build strong relationships that will last over time? Here are a few…

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How Fantastic is Your Content Marketing Strategy?

New or novice, your content marketing strategy needs to be better than ever. It needs to be fantastic! According to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content in 2017 than they did last year. What does that mean for you and your business? It means you’ve got more…

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How to Tell Stories Easily and Do It Well

As business owners and leaders, it is imperative that we connect with our audience. And because people are wired for storytelling, it is the easiest way to connect with them. It’s great that stories are easy to tell; however, it’s possible to tell stories easily and very badly. But with skill and practice, it is…

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How to Find and Craft Your Story with Authenticity

As a storyteller, it’s your goal to reach your audience and market your business through stories. When we tell our stories well, we reveal our authenticity and build relationships. And it’s authenticity that establishes the coveted know-like-trust factor with our audience. And the know-like-trust factor is what grows our businesses. Insights, expertise, challenges, and triumphs…

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How to be Engaging, Impressive, Personal, and Relatable

Facts are boring. Stories are not. Stories take who you are and what you make happen and make your products or services engaging, impressive, personal, and relatable. Stories make what you offer more attractive to your audience. And today’s marketers accomplish all this effectively with storytelling. It is the key ingredient of their marketing efforts.…

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What is Your Story? Is it Worth Sharing?

Stories, everybody loves them, and everyone has one. And believe it or not, you do, too. You have a story, a unique gift which is special to only you, that can truly help others. Don’t keep it to yourself. Know Your Audience and Choose Your Story Type Storytelling is one of the most effective ways…

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How to Make Your Audience Pay Attention

Getting people to pay attention to what you have to say is challenging. How does one stand out and get noticed when there’s so much noise to compete with? The answer is storytelling. Storytelling? Yes, storytelling. A great story arouses emotion, stimulates learning, calls the reader to action and makes them pay attention. Great Structure…

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Can You Market Your Business with a Good Story?

There’s power in a good story! A good story has the power to transcend differences in race, religion, and region and connects people through shared beliefs and values. People don’t connect with features and functions, and they don’t buy what you make. They connect as human beings through stories they can relate to and buy…

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